Datenschutzerklärung

Privacy Policy

This privacy policy relates to the processing of personal data in connection with the visit to websites under ALPHA PACK. In order to use our websites and the associated online services or online applications (collectively referred to as "Services"), we process your personal data (hereinafter also referred to as "data"). Please note that this privacy policy does not apply to websites of other providers to which our website may link.

Personal data refers to information relating to an identified or identifiable natural person. Certain categories of particularly sensitive personal data, such as health data, are specially protected by legal provisions. The term "processing" covers all operations related to your data, including collection, storage, use, disclosure, archiving, or deletion. In processing your data, we comply with the Federal Data Protection Act (DSG), its implementing ordinance (DSGV), as well as other applicable data protection laws (e.g., the European General Data Protection Regulation, GDPR), where applicable.

Below, we will explain which data we collect, for what purpose we use it, and what rights you have regarding your data. If you provide us with data about third parties, we assume that you are authorized to do so and that the transmitted data is accurate. We therefore ask you to inform the respective third parties about the processing of their data by us and to provide them with a copy of this privacy policy or the relevant product information. If we notify you of an updated version of these documents, we ask you to forward these new versions as well.

Our employees are regularly trained on data protection issues and are subject to confidentiality obligations. Additionally, compliance with data protection regulations is monitored by our data protection office.

Responsible Parties and Contact Information

Responsible for the data processing described in this privacy policy is:

Pantea Web Commerce

Silvrettaweg 14, 8048 Zurich

For any questions or concerns regarding the processing of your data and your data protection rights, please contact:

Pantea Web Commerce

Data Protection Office

Silvrettaweg 14, 8048 Zurich

Email: info@alphapack.shop

Processed Data

We place great importance on protecting your personal data. When using our website and services, we primarily process the data you provide to us as well as the information we collect directly (see below).

During the use of our website and services, we collect metadata such as information about your browser (type and version), device type (e.g., smartphone or tablet), and your IP address. Additionally, we collect access data, also known as log data. This includes the name of the accessed website, date and time of access, data volume transmitted, a message about successful retrieval, information about the operating system, and details of the previously visited website.

We store and process further data related to you only if you provide it to us when using services and tools (e.g., contact forms). Additional data protection information for specific tools may be found further down in this privacy policy.

Purpose

We process your data exclusively for the purposes we communicated to you when collecting your data, as well as for other purposes compatible with these objectives. Further information about the basis for our data processing can be found later in this privacy policy.

Data Processing

We process your data for various purposes in connection with communication with you. This includes, in particular, responding to inquiries, asserting your rights, and contacting you with follow-up questions. For this, we primarily use communication and basic data, as well as registration data relating to services and offers you have used. This data may be stored for documentation, training, quality assurance, and follow-up purposes.

We also process data for marketing purposes and customer relationship management. We may send general or personalized information about our offers to our users, for example, through irregular contacts via email, mail, or phone, as well as other channels for which we have your contact information. You have the option to decline such contacts at any time or to revoke your consent for contact for marketing purposes. With your consent, we may tailor our online offerings more specifically to the needs of our users.

Furthermore, we may use your data for market research, to improve our online offerings, services, and potentially for product development.

Finally, we may store and process your data for security reasons and to control access to our website.

Log Files

We primarily use data to create server log files for statistical evaluations, ensuring the security of IT systems, and optimizing the website. For this, we mainly use log data. The legal basis for this data processing is our legitimate interest in providing you with a secure and smooth user experience at all times. We also reserve the right to review log data retrospectively if there are specific indications of illegal use.

Contact Form

When you contact us via the contact form, we collect your contact details to process your inquiry and respond to any follow-up questions. The transmission of this data is encrypted.

If you have provided us with your email address or contacted us directly via email, we may also send you information related to your concerns and questions via email.

The legal basis for processing your data is our legitimate interest in efficiently and effectively handling your online inquiry. If the goal of email contact is to conclude a contract, the data processing is based on the initiation of this contractual relationship.

reCAPTCHA

To ensure that the form(s) on our website are filled out by a human and not a bot, we use reCAPTCHA. reCAPTCHA is provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google’s privacy policy can be accessed via the following URL: policies.google.com/privacy.

Chat Function

When you use the live chat, we process your input to respond to your inquiry. The content and purpose of the communication are determined by the message content or your request.

The legal basis for processing your data is our legitimate interest in providing you with an attractive online consultation service on our website.

Newsletter

On our websites, you have the option to subscribe to our newsletter to receive regular updates about us and our offers and services. If you subscribe to the newsletter, your contact details from the input form will be transmitted to us. By subscribing to the newsletter, you give us your consent and acknowledge our privacy policy.

The legal basis for processing your data is our legitimate interest in actively informing you about us based on your expressed interest through your registration. You can revoke your consent for receiving the newsletter at any time in the future. Simply click the corresponding link at the end of each newsletter sent.

Bexio

Customer data may be integrated from our website into Bexio (Bexio AG, Alte Jonastrasse 24, 8640 Rapperswil, Switzerland). This is especially the case when a contractual relationship is established between us. The data may be stored in Bexio to increase efficiency.

The legal basis for processing your data is our legitimate interest in optimizing processes. Further information on Bexio’s privacy policy can be found at the following link: www.bexio.com/de-CH/richtlinien/datenschutz.

Shopify

We use the Shopify service from Shopify International Ltd., Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland, for our online shop. Shopify.com is a cloud-based platform for creating, publishing, and hosting e-commerce websites. Further information on Shopify’s privacy policy can be found at the following link: www.shopify.com/de/legal/datenschutz.

Marketing

We may use your data to occasionally inform you about news, new products, services, or other offers that may be of interest to you.

If you do not want your data to be used for marketing purposes, you can inform us or refuse or revoke your consent for receiving marketing information.

Booking Appointments Online

We may offer services on our website where the provision of personal data may be mandatory. An example of such a service is the online scheduling of appointments. In such cases, we primarily process basic and communication data, as well as any additional information necessary to handle your request. We may also store your data for reference in subsequent communications. Furthermore, we may contact you to support your use of our services.

The legal basis for processing your data is our legitimate interest in offering you an attractive service for online appointment coordination. You can revoke your consent at any time. The legality of the processing of your data up until the point of revocation will not be affected by the revocation.

Google Fonts

We may use Google Fonts on our website to display selected fonts, icons, and symbols. This service is provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).

Further information on Google Fonts can be found at the following link: developers.google.com/fonts/faq/privacy.

User Accounts

We may create user accounts for visitors on our website.

Google Analytics

We may use Google Analytics and Google Tag Manager on our website. These are web analytics services and a supporting tool provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).

Google Analytics uses cookies to analyze your use of our website. The usage data generated by the service is typically transmitted to and stored on servers in a Google data center. It is possible that additional personal data may be collected through Google Analytics and Google Tag Manager, and that this data may be shared with third parties if required by law or if third parties process the data on behalf of Google. We do not share any personal data with Google without your consent.

The legal basis for processing your data is our legitimate interest in analyzing user behavior to optimize our offerings. Further information on Google Analytics and Google Tag Manager can be found at the following link: support.google.com/tagmanager.

IP Anonymization

Your IP address is anonymized by default on our website before transmission to Google. This is done by transmitting your address in truncated form. In rare cases, your full address may be transmitted and truncated only at Google’s data center.

Google Ads Conversion Tracking

We may use Google Ads in conjunction with Google Conversion Tracking on our website. This service is provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland), a subsidiary of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). When you arrive at our website via a Google ad, Google Ads places a cookie on your device. If you visit certain pages of our website, Google and we can detect that you clicked on the ad and were redirected to the corresponding page. Each Google Ads customer receives a unique cookie, which does not serve for personal identification.

The information collected by the conversion cookie is used to create conversion statistics for Google Ads customers and to analyze your browsing behavior for marketing purposes. This allows us to tailor our advertising offers to your interests. However, no personal information is transmitted that could directly identify you.

The legal basis for processing your data is our legitimate interest in better tailoring our advertising offers to our users. Further information on conversion tracking and general details about Google Ads and the Google Marketing Platform can be found at the following links:

• google.com/google-ads/answer/6095821
• google.com/home/
• google.com/about/

Google Remarketing

We may integrate Google Remarketing services on our website. These services are provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland), a subsidiary of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).

To present interest-based advertisements to you while visiting our website within the Google advertising network, Google Remarketing uses cookies. As a result, you may be shown advertisements on other websites that are connected to the Google advertising network, based on the content you previously viewed on our website. If you do not want to use Google Remarketing, you can disable it via the appropriate settings at Google. We do not share any personal data with Google without your consent.

The legal basis for processing your data is our legitimate interest in better tailoring our advertising offers to our users. Further information on Google Remarketing can be found at the following link: support.google.com/google-ads/answer/2453998.

Social Media Plugins

We may integrate services from various social media platforms on our website, typically recognizable by their corresponding logos.

When using these services, the respective provider receives your IP address. These providers may associate your data with your social media account if you are logged in at the time. It is also possible that your IP address is stored by these providers even when you are logged out or do not have a corresponding social media account.

The legal basis for processing your data is our legitimate interest in providing you with attractive tools related to social media on our website.

Facebook Pixel

We may use the Facebook Pixel and Facebook Retargeting from Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland), a subsidiary of Facebook Inc. (1 Hacker Way, Menlo Park, CA 94025, USA), on our website.

The Facebook Pixel stores a tracking cookie in the user’s browser, allowing us to monitor your behavior while visiting our website. Additionally, interest-based advertisements (Facebook Retargeting) can be displayed, and user profiles (profiling) can be created. If you have a Facebook account and do not want the described data to be collected and transferred to Facebook, you can disable this function at the following link: facebook.com/ads/preferences/?entry_product=ad_settings_screen.

The legal basis for processing your data is our legitimate interest in analyzing user behavior to optimize our offerings and, if applicable, to better tailor our advertising offers to our users. Further information on the Facebook Pixel can be found at the following link: facebook.com/about/privacy/.

TikTok Pixel

We may use the tracking pixel of the social network TikTok (TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland, and TikTok Information Technologies UK Limited, WeWork, 125 Kingsway, London, WC2B 6NH, UK) on our website.

Through the TikTok Pixel, we can monitor your behavior while visiting our website. The usage data generated by the service is typically transmitted to and stored on servers in a TikTok data center, allowing us to optimize our offerings and user experience. Additionally, the data may be used for personalized ads via the TikTok advertising network and other targeting measures.

The legal basis for processing your data is our legitimate interest in analyzing user behavior to optimize our offerings and, if applicable, to better tailor our advertising offers to our users. Further information on the TikTok Pixel can be found at the following link: tiktok.com/legal/privacy-policy?lang=en.

YouTube

We may integrate services from YouTube, a service from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), operated by its subsidiary Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland), on our website.

YouTube is a service for the free storage, distribution, rating, and commenting on video clips. The clips are embedded directly into our website. When using this service on our website, your IP address is communicated to YouTube. YouTube may link your data to your Google account if you are logged in at that time. If you do not want this association with your Google account, please log out of your Google account or adjust the settings in your Google account under "Data and privacy" - "Data from apps and services you use." It is also possible that your IP address will be stored by the provider even if you are logged out or do not have a Google account, and it may be used for profiling purposes.

The legal basis for processing your data is our legitimate interest in providing you with optimized video content directly within our website.

Further information can be found at the following link: www.youtube.com/intl/en/howyoutubeworks/user-settings/privacy/.

Your Rights

Under applicable data protection law, you have the following rights in accordance with the relevant data protection provisions and under certain conditions:

• Right to Information: You can request information from us on whether we are processing your personal data and, if so, what data this is.
• Right to Rectification: You can request that we correct incorrect data or complete incomplete data.
• Right to Deletion: You can request the deletion of your data. However, please note that certain legal provisions or legitimate interests may limit our obligation to delete the data.
• Right to Data Portability: Under certain conditions, you can request that we provide the data you have given us in a structured, commonly used, and machine-readable format.
• Right to Withdraw Consent: If data processing is based on your consent, you can withdraw this consent at any time. Please note that the withdrawal does not affect the lawfulness of the processing carried out prior to the withdrawal.
• Right to Object: In certain circumstances, you have the right to object to the processing of your data, particularly for direct marketing purposes or legitimate interests.
• Right to Complain: If you are not satisfied with how we handle your data, you have the right to contact our data protection officers or the relevant data protection supervisory authority under edoeb.admin.ch.

Please note that these rights are subject to legal requirements and exceptions. To exercise your rights, you can contact us in writing or by email at the address below.

Pantea Web Commerce

Data Protection Office

Silvrettaweg 14, 8048 Zurich

Email: info@alphapack.shop

SSL

Due to the technical structure of the internet as an open network, secure transmission of your data cannot be guaranteed in all cases. If you send us your personal data, this is always at your own risk.

To ensure the protection of your transmitted data, we use encryption mechanisms according to current security standards (Transport Layer Security, TLS). TLS is a protocol for secure data transmission on the internet and is supported by most browsers. It uses the public-key procedure, where data is encrypted with a publicly accessible key and can only be decrypted with a specific private key. Most browsers indicate whether a connection is secure by displaying a key or padlock symbol.

We take various technical and organizational security measures to ensure the protection of your data within our system. However, we would like to point out that despite these measures, the risk of data loss, unauthorized access, or manipulation of the data by third parties remains. Please also note that certain network sections and your computer are outside of our controllable security area. As a user, you are responsible for informing yourself about the necessary security precautions and taking the appropriate measures within your area of influence. We accept no liability for damages that arise from data loss or manipulation.

Data Retention

We store your data only as long as necessary for the purposes we have mentioned or as long as we are legally or contractually obliged to do so. Data that is no longer required for the stated purposes will be deleted or anonymized as part of our regular data maintenance.

Update

This privacy policy is not part of a contract and can be changed by us at any time. The version published here applies.

Last updated on October 19, 2023